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Perrigo's CEO makes some interesting points:
Papa described the ideal formula will be 90 percent generic refill, and 10 percent branded. “The reality is when a brand comes out with a new innovation, you should get rewarded for the renovation,” Papa said. “But when it’s been on the market for 15 or 20 years, it’s time to now to get a store brand into into the market place so the brand can focus on the next new innovation.”
“At some point we may stop paying for the world’s innovation from a pharmaceutical point of view, but for right now that is what is happening,” Papa said.
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